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Wednesday, February 20, 2013

Lesson of the 3 C's

Comparison, Choice, Copy

Compare: On a recent recognizance mission, we compared some of our offerings to those of Crate and Barrel. Many of our styles where spot on. We compared the Crate and Barrel sofa styles, Axis, Tailor, Silouette, and Petrie, the Eiffel chair, and the bed styles Colette and Quadrant.
In every instance we beat the competitor on price and turn around time, but that doesn't begin to tell the whole story. That brings us to:
Choice: At Sofa Outlet, there are thousands of fabrics to choose from on every single upholstered style that we offer. Additionally, if you have a hard time configuring your room, and would just love it if only that 65 inch chaise came in a 60 inch length, at Sofa Outlet, we can make that happen. Not so with the big corporate stores. Our California made upholstery is fully customizable, and our well trained staff is easily able to assist you in choosing the right options to suit your needs. Our competitiors, who contract out their designs to a number of different factories, don't have that kind of flexibility.
Copy: It's fair to say that Sofa Outlet has a reputation for being copycatters. We've made a name for ourselves by offering custom made copies of well known furniture styles. But our copies are still quality. Made in California, kiln dried hardwood frames, sinuous spring suspension construction, high density foam cushions, does any of this sound familiar? Now, let's take a look at these copycats and see what Sofa Outlet has built their 14 years of business on:

 
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                                                                     OURS

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Don't forget to check out many more of our copycats at

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